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Ripple Effect is a Google Certified Partner
Google Ads is more trusted and popular today than ever. Unlike your organic listing in Google search, a tailored paid ad can feature a strong marketing message by way of headline and descriptive text that engages, informs and persuades online users to visit your website. Your ads also feature other useful information - phone number, links to other pages on your website, a physical address and other business information.
You only pay when someone clicks on your ad. This top of page visibility is wonderful for brand awareness and simply being there doesn't cost you anything. In fact, people may see your ad and your featured phone number and call you without clicking on your ad - at zero cost to you.
Google ads (formerly Google AdWords) is recognised around the world as one of the most effective, profitable and measurable forms of online marketing available to business owners.
Why businesses choose Tauranga based Ripple Effect to look after their Google ads requirements
To run a successful and profitable Google Ads campaign you need to understand search engine optimisation (SEO). Both Google Ads and SEO involve extensive keyword research and website analysis. At the end of the day, you need your website to appear both in Google organic search and paid search for the most highly searched keywords (search terms) that are relevant to your business offerings. Who better to look after your Ads campaign than a business that spends all day doing both.
We strongly recommend that the basics of SEO are in place on your website before we create and activate a new campaign or take over management of an existing Google Ads campaign. The performance of your campaign relies a lot on how well your landing pages have been optimized. You may have a great Ad and the right selection of keywords but if the landing page isn't as relevant as those of a competitor also running Google Ads, then your campaign won't perform as well. This means you’ll pay more per click and your Ads won’t appear as high as they need to.
Ripple Effect works with businesses in all industries and provide the same level of service, whether your Google Ads click spend is $10 per day or $1000 per day. So whether you need more bookings or sales, an increase in contact submissions, more phone calls or just more site traffic, we can create a results-focused campaign that is tailored to your exact needs.
Our transparency which includes providing clients with detailed information relating to all proposed work and work carried out, is just part of what sets us apart from other SEO and Google Ads management agencies in Tauranga and New Zealand.
We are so confident in our ability to achieve results for our clients that we don't lock clients into contracts. Instead, we allow clients to make a results-informed decision about using our SEO services and Google Ads management services from month to month.
When it comes to our SEO and Google Ads management services, we like to provide our clients with documentation that measures the performance of all work carried out. What we do has a 'Ripple Effect', from visibility to traffic to revenue.
Our Tauranga Google Ads specialist will discuss your online objectives and implement a tailored campaign strategy that will deliver results and a healthy return on investment
We carefully select a range of keywords that are relevant to your products or services and incorporate these into your Ad text, Ad extensions and your targeted landing pages.
We will target specific audiences based on you online objectives as well as budget allocation. The power of Google Ads allows us to target cities, regions and countries around the world.
Once we've established the right keywords and identified your target audience, we will create Ad text, all Ad extensions, setup conversion tracking and apply various other settings.
The importance of Google Ads monthly management cannot be emphasized enough. Regular refinements and optimisation of your campaigns allows for increased performance.
We see Google Ads reporting as an integral part of our AdWords management services. We will send you a report along with a bullet-pointed performance overview via email every 30 days.
